ATSKnightsbridge

Project: ATSKnightsbridge Location: Plot No. A-1/A, Sector 124, Noida 201305 RERA Registration: UPRERAPRJ3574 Analysis Date: July 09, 2026

# Project Description: ATSKnightsbridge

ATS Knightsbridge is a residential apartments project located at Plot No. A-1/A, Sector 124, Noida 201305, registered under RERA UPRERAPRJ3574 (Step 1: RERA Data Extraction). Per RERA records, the project comprises 215 units across five towers (Towers 1, 2, 3, 4 and 5) rising to the 42nd floor, with a total carpet area of 908,825 sq ft (Step 1: RERA Data Extraction). The unit mix is weighted toward large-format homes: 15 units in the 5BHK+ category at 6,982 sq ft each, plus 200 units in the "Others" category at approximately 4,005 sq ft each, consistent with an ultra-luxury, low-density product tier. The project is developed by ATS Heights Pvt Ltd, the RERA-registered promoter, which operates under the ATS Infrastructure Limited group brand (CIN U45201DL1996PLC083475), a company incorporated on 1996-11-26 with roughly 29 years of verified operating history (Step 4: Builder Profile). The builder credibility sub-score is 6.7 of 10 on ZenScore (see /how-we-rate), a figure held below the higher bands by three documented verification gaps: the direct promoter SPV's MCA financials could not be extracted, no verified RERA delivery-timeliness data was available, and project-level RERA complaint counts could not be retrieved (Step 4: Builder Profile).

The location sits on the Noida Expressway corridor in Sector 124, adjacent to the Amity University campus and the Supernova/M3M premium node (Step 2: Neighborhood Analysis). Everyday commercial infrastructure is immediate: Purvanchal Skyline Vista is 0.4 km away and Supertech Hypernova Mall is 1.3 km away, with the DLF Mall of India and Great India Place cluster in Sector 18/38 reachable at 4.8 to 5.0 km (Step 2: Neighborhood Analysis). Road connectivity is anchored by the six-to-eight-lane signal-free Noida-Greater Noida Expressway, with DND Flyway and Kalindi Kunj providing Delhi access; metro access is car-dependent, with the nearest Aqua Line station requiring a feeder ride (Step 3: Livability Analysis). Tertiary healthcare is a mid-range rather than close-range asset, with Jaypee Hospital and Apollo Jasola both approximately 5.2 km away and no major multi-specialty hospital within 2 km (Step 3: Livability Analysis).

The catchment is a premium, institutionally-anchored micro-market. Google Places data identifies 95 schools, 43 hospitals and 34 malls within 5 km, and 15 residential societies within the same radius carrying an average quoted price of ₹17,252/sq ft (Step 2: Neighborhood Analysis). The standout demographic driver is education: Amity University is 0.9 km away, and premium CBSE institutions including Amity International (Sector 44) and Lotus Valley International (Sector 126) fall within 3.6 km, supporting both family end-use and faculty/student rental demand (Step 3: Livability Analysis). The project earns an overall livability score of 7.16 of 10 (see /how-we-rate), rated "Strong Livability," with education, everyday retail density and employment proximity as the highest-confidence strengths, offset by the sub-2 km healthcare gap, structural NCR winter air quality, and Expressway-facing noise (Step 3: Livability Analysis).

On layout and features, the RERA-registered configuration reflects a spacious, low-density format: 200 large "Others"-category residences near 4,005 sq ft and 15 premium 5BHK+ homes at 6,982 sq ft, distributed across five towers (Step 1: RERA Data Extraction). Society-specific amenity data could not be fully enumerated from a verified brochure source; the brochure fact extraction returned minimal structured data, so internal amenities, open-area percentage and units-per-acre density are recorded as [Data not available in analysis] and are flagged for verification against RERA and the brochure before finalization (Step 3: Livability Analysis). Employment access is a verified nearby strength, with Supernova/Astralis commercial (0.9 km), M3M Experia/The Cullinan (1.0 to 1.1 km), and IT/ITeS occupiers such as SourceFuse Technologies and Magic EdTech within approximately 1.1 km (Step 3: Livability Analysis).

On investment fundamentals, ATS Knightsbridge is positioned at ₹22,000/sq ft (source: config), placing it 7.1% above the RERA-verified competitor median of ₹20,538/sq ft across a six-project set spanning ₹16,995 to ₹25,000/sq ft (Step 5: Competition Analysis). Within its immediate 3 km Sector 128 cluster, all three competitors are priced below the subject, led by the HIGH-threat Mahagun Manorialle at ₹16,995/sq ft with a 2025-12 possession, alongside Kalpataru Vista (₹20,325/sq ft) and L&T Green Reserve (₹17,857/sq ft, 580 units) (Step 5: Competition Analysis). The two projects priced above the subject, Godrej Woods (₹25,000/sq ft) and M3M The Cullinan (₹22,500/sq ft), sit 8 km away with possession dates 16 to 22 months later (Step 5: Competition Analysis). The project's competitive counterweight is timeline: with a 2026-06 possession, it delivers earlier than its closest same-price comparable (M3M The Cullinan, 2028-04), while carrying a price premium versus lower-priced, earlier-delivering inventory in the Sector 128 cluster (Step 5: Competition Analysis).

Data Sources: Step 1 RERA Data Extraction (ATSKnightsbridge_Rera_Detail.pdf, UPRERAPRJ3574); Step 2 Neighborhood Analysis (Google Places API, property portals); Step 3 Livability Analysis (Google Maps API + web research); Step 4 Builder Profile (RERA + MCA records, ATS Infrastructure Limited CIN U45201DL1996PLC083475); Step 5 Competition Analysis (99acres, housing.com, magicbricks, RERA-verified competitor set).