ATSKingstonHeath

Project: ATSKingstonHeath Location: Sector 150, Noida 201310 RERA Registration: UPRERAPRJ180413 Analysis Date: July 17, 2026

# Project Description: ATSKingstonHeath

ATS Kingston Heath is a Residential Apartments Project in Sector 150, Noida 201310, registered under UP-RERA as UPRERAPRJ180413 (Step 1: RERA Data). The project comprises 479 total units (Step 1: RERA Data) with a target possession of August 2026 (Step 5: Competition Analysis). It is marketed under the ATS brand, with the RERA-registered promoter entity recorded as Celerity Infrastructure Pvt Ltd (Step 4: Builder Profile). The ATS brand carries three RERA-verified delivered projects (ATS Pristine UPRERAPRJ2875, ATS Dolce UPRERAPRJ3774, and ATS Tourmaline 41 OF 2017), alongside additional ongoing RERA registrations across Noida, Greater Noida, and Gurgaon (Step 4: Builder Profile). The builder credibility sub-score is 6.2 of 10 on ZenScore (see /how-we-rate), reflecting a partly RERA-verifiable brand delivery record while the specific SPV's MCA financials were not retrievable in the available data (Step 4: Builder Profile). The list price of ₹15,000 per sq ft positions the project 3.2% above the competitor average of ₹14,538 per sq ft (Step 5: Competition Analysis).

The project sits directly off the Noida-Greater Noida Expressway, a signal-free arterial corridor providing road connectivity toward Noida city, Greater Noida, and the Yamuna Expressway airport axis (Step 2: Neighborhood Analysis). Within the immediate radius, verified facilities include Apollo Diagnostics at 1.0 km, City Center 150 (Bhutani Infra) at 1.1 km, and a Government Primary School at 1.0 km (Step 2: Neighborhood Analysis). Public transport is expressway-dependent, with the nearest Aqua Line metro access northward toward Sectors 142/148 and outside the verified 6.5 km dataset (Step 3: Livability Analysis). Recognized premium schools and multi-specialty hospitals are both located 6 or more km away, making the location car-oriented for access to higher-tier social infrastructure (Step 3: Livability Analysis).

Sector 150 is an active residential corridor with 15 residential societies analyzed within 5 km and an average neighboring price of ₹11,581 per sq ft across 13 verified data points (Step 2: Neighborhood Analysis). The immediate cluster includes peers such as Tata Eureka Park, ATS Le Grandiose, Antriksh Grand View, and Eldeco Live by the Greens (Step 2: Neighborhood Analysis). The location scores 6.47 of 10 on livability (see /how-we-rate), classified as "good livability with maturing infrastructure" (Step 3: Livability Analysis). Environment fundamentals are the leading drivers, with Future Prospects 8.5/10, Openness and Walkability 8.5/10, Green Area 8.5/10, and Roads and Traffic 8.0/10, supported by the sector's low-density, high open-area master plan and proximity to the Noida International Airport (Jewar) growth axis (Step 3: Livability Analysis). Service-access factors score lower, with Hospitals at 4.5/10 and Schools at 5.0/10 (Step 3: Livability Analysis).

Unit configurations available in the analysis indicate 3BHK and 4BHK formats (Step 2: Neighborhood Analysis). RERA-level unit breakdown counts by type, total towers, and total floors are [Data not available in analysis]. On amenities, brochure extraction returned minimal data, so society-level amenity detail is [Data not available in analysis], and the Society Amenities livability factor was scored conservatively at 6.5/10 on developer-pedigree inference pending brochure extraction (Step 3: Livability Analysis). Family-oriented environmental attributes score positively, with Family-Friendliness at 6.5/10, Safety and Security at 7.0/10, and Noise Levels at 7.0/10, consistent with the sector's gated, low-density, green-belt character (Step 3: Livability Analysis).

On investment fundamentals, the subject is priced above five of six Tier 1 same-locality competitors and below one, ACE Starlit at ₹15,500 per sq ft (Step 5: Competition Analysis). Comparable Sector 150 projects within 0.5 km include Godrej Nurture (₹14,500 per sq ft), ATS Pious Hideaways (₹13,500 per sq ft, same developer group), Tata Eureka Park (₹12,000 per sq ft, 2,244 units), and Godrej Palm Retreat (₹11,000 per sq ft) (Step 5: Competition Analysis). Tier 1 same-locality competitors carry 5,875 combined units versus the subject's 479, indicating dense concurrent same-type supply (Step 5: Competition Analysis). Price plausibility is confirmed at a ratio of 1.07 against the reference median of ₹14,000 per sq ft (Step 5: Competition Analysis). The ZenPrice fair-value assessment places the base selling price at ₹18,817 per sq ft and the all-inclusive price at ₹22,580 per sq ft at HIGH confidence (see /how-we-rate), while the August 2026 possession is earlier than every high-threat same-type competitor except Godrej Palm Retreat (Step 5: Competition Analysis).

Data Sources: Step 1 RERA Data Extraction (UPRERAPRJ180413), Step 2 Neighborhood Analysis (Google Places API, property portals), Step 3 Livability Analysis (Google Maps API + web research), Step 4 Builder Profile (RERA-verified + aggregator data), Step 5 Competition Analysis (Gemini web search, RERA-verified competitors).